FLOWconf 2025 brought together 300+ designers, developers, marketers, and founders from all over the world to the National Theatre in Niš on June 13–14. Whether it was your first time at a Webflow event or you’d flown across continents for it, the energy was the same — everyone was there to learn, connect, and be inspired.

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Day 1 – June 13: Main Conference Day

The first day was the big stage day. The FLOWconf team welcomed us with an opening session that immediately set the mood: this wasn’t going to be a stiff corporate conference. It was creative, open, and packed with practical takeaways.

• Mason Poe – Selling is Helping: Sales as authentic problem-solving.
• Ran Segall – Designing Through AI Disruption: Adapting from Flash to no-code to AI.
• Guy Yalif – Inside the CMO Mindset: What marketing leaders want and how Webflow delivers.
• Filip Geschwandtner – From Chaos to Control: Scaling fintech growth with Webflow design systems.
• Sïmon Saneback – Ghost Marketing: Reaching audiences who avoid traditional marketing.
• Julian Galluzzo – From Developer to App Developer: Turning Webflow builds into monetizable apps.
• Sara Stojmenović & Miša Vučković – How Not to Mess Up Your Website: Aligning design, strategy, and goals.
• Žiga Fajfar – Validating Ideas with Webflow Apps: Launching and testing faster without code.

We wrapped up Day 1 with closing remarks and a big group photo, capturing that “we’re all in this together” energy.

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Impressions & Afterparty

If the talks gave us the ideas, the evening gave us the connections. A lively local venue in Niš became the meeting point for everyone to swap stories, share projects, and, let’s be honest, geek out over Webflow tricks.

For me, this was the highlight:

• I met Ran Segall in person and showed him my Huly-inspired Webflow cloneable. He loved it — so much so that he later shared it on his official social media profiles.
• I connected with Julian Galluzzo, who would later feature that same project in a "WF Weekly" YouTube video.