FLOWconf 2025 brought together 300+ designers, developers, marketers, and founders from across the world to the National Theatre in Niš on June 13–14. Whether you'd driven two hours or flown across continents, the energy in that room was the same — everyone was there to learn, connect, and be challenged.

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Day 1 – June 13: Main Conference Day

The first day was the big stage. The FLOWconf team opened with a session that immediately set the tone: this wasn't going to be a stiff corporate conference. It was creative, direct, and packed with ideas you could actually use.

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Mason Poe – Selling is Helping‍

Sales reframed as authentic problem-solving. Not pitching — listening, understanding, and offering something that genuinely fits. A mindset shift that applies whether you're closing a client or writing a proposal.

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Ran Segall – Designing Through AI Disruption

‍Ran has lived through every major disruption in design — Flash, responsive web, no-code, and now AI. His message wasn't fear, it was pattern recognition: the designers who adapt early are the ones who define the next era. The ones who wait get replaced by it.

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Guy Yalif – Inside the CMO Mindset

‍A rare look at what marketing leaders actually want when they sit down with an agency. Spoiler: it's not the most impressive portfolio. It's clarity, speed, and someone who speaks their language.

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Filip Geschwandtner – From Chaos to Control

‍How a fintech company brought structure to its growth through Webflow design systems. A practical breakdown of how to scale without everything falling apart.

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Sïmon Saneback – Ghost Marketing

‍Reaching audiences who've learned to ignore traditional marketing. The talk that made the most people uncomfortable — in the best way.

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Julian Galluzzo – From Developer to App Developer

‍Julian walked through how to turn Webflow builds into monetizable apps. Not theory — actual products, actual revenue, actual steps to get there.

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Sara Stojmenović & Miša Vučković – How Not to Mess Up Your Website

‍The most grounded talk of the day. Strategy, design, and business goals need to be aligned before a single pixel moves. Most websites fail not because of bad design — because of unclear thinking upstream.

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Žiga Fajfar – Validating Ideas with Webflow Apps

‍Launching and testing faster without code. If you have an idea sitting in a Notion doc, this talk was a direct challenge to stop planning and start building.

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Day 1 closed with a group photo that captured something real — 300 people who chose to be in Niš, Serbia, because they believe in the same thing.